Morrison Menon case studies in Dubai Women College curriculum

Doha : UAE-based chartered accountants Morison Menon on Sunday said that two of studies have been included in the business curriculum of Dubai Women College-Higher College of Technology (HCT).

“We are pleased to announce the inclusion of Morrison Menon in the business curriculum of HCT-Dubai Women College in the form of two case studies,” Morrison Menon said in a release here.


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The studies in question were written by Nikola Perovic and Kavita Shah, addressing various subjects relevant to the firm’s core business in the UAE, it said.

The first study is titled “The first Super Brand in the knowledge economy in the UAE.”

“The second study titled ‘The Super Home Brand Morison Menon. Running economic and social engine together in UAE’ addresses the companies ever burgeoning array of local corporate social responsibility (CSR) policies and its impact on its immediate environment,” the statement added

Dubai Women College Director Tarifa Al Zaabi said: “We are pleased that our academic staff have developed classic business case studies originating from UAE and representing Morison Menon. We were looking for a global brand organically grown in UAE fully integrated with the local community and culture and playing a prominent role in sustainability and social impact.”

“The business environment in the GCC (Gulf Cooperation Council), which has fully embraced the spirit of globalization, demands talented business leadership. To be considered as an approach worth emulating is both humbling and a source of great delight” Managing Partner of Morison Menon Qatar Kurian Kuriakose said in the statement.

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