By IANS
New Delhi : Large retailers who have thus far focused on modernisation and efficiency should now turn to innovation and customer intimacy, the head of a Singapore-based software company that provides retail management solutions said Tuesday.
“For some time, retailers have focused on modernization and efficiency. Now, the focus should be on innovation and customer intimacy,” Naresh Ahuja, chairman and managing director of ETP International said at the “Retail Next – Knowledge Exchange and Trends” seminar here.
“We have seen innovative processes, innovative formats, innovative services, innovative design and innovative products are driving sales. This is regardless of geography,” he added.
The seminar drew more than 80 retailers from the capital.
According to Tan Hai Hsin, managing director of Retail Group Malaysia, as the infrastructure in South East Asian cities evolves, “the opportunities are abundant for Indian retailers to move into new markets”.
ETP’s V5 software is a fourth generation solution designed to help retailers move from a “push based” business model to a “push-pull based” business model, making them more proactive in planning, execution, analysis and decision making.
Founded in 1988, ETP has its international headquarters in Singapore, an R&D centre in Mumbai and a network of partners in over 12 countries.