New Delhi : The “people’s car” from the stable of Tata Motors that its chairman Ratan Naval Tata hopes to sell for all of Rs.100,000 ($2,500) will be showcased during the 9th Auto Expo that begins here Jan 9.
“In keeping with the company’s tradition of unveiling its new cars at the Auto Expo, the company will present its ‘People’s Car’, which will be unveiled at a special ceremony on Jan 10,” the $7.2-billion company said in a statement.
“Although the ‘People’s Car’ will be unveiled at the expo, the commercial launch will take place later in 2008,” said the company statement, adding that the expo will see Tata Motors jointly showcasing its automobiles with Fiat.
The company’s commercial vehicles business will also display buses made by its joint venture with Marcopolo of Brazil, newly developed multi-axle heavy trucks, pick-up vehicles, applications of panel vans, and new mini-trucks.
The Auto Expo is a biennial event that has been showcasing the Indian automobile and auto-component industry for the past 18 years. It has especially emerged as a platform for the Indian auto industry to feature its latest developments.