Beijing : Warner Music is thumbing its nose at Apple and will sell music downloads without copyright protection technology through Amazon’s online store.
Apple CEO Steve Jobs has been vocal about persuading record labels to sell music downloads without copyright protection technology — also known as DRM, or digital rights management. In announcing a deal with EMI to sell its music on iTunes free of DRM, Jobs predicted that half the music on iTunes would be DRM-free by the end of the year.
Such a move would allow music sold on iTunes to be played on devices other than the iPod and give consumers more flexibility with the music they own.
But instead of partnering with iTunes, Warner has decided to team up with Amazon to sell songs from the Red Hot Chili Peppers, Rob Thomas, Diddy, Green Day, Madonna and others. Of course, as many have pointed out, because the songs aren’t hampered by DRM, they can be played on the iPod.