By Xinhua
Washington : English premier league club Chelsea and entertainment giant Walt Disney have reached a four-year marketing and promotion deal.
The partnership with Disney’s Wide World of Sports was announced at a news conference before Saturday’s friendly match between Chelsea and Club America.
Under the terms of the contract, Chelsea becomes the official professional soccer club of Disney’s Wide World of Sports and the presenting sponsor of the Disney Soccer Showcase series.
“This partnership is groundbreaking for both sides,” Chelsea spokesman Paul Smith said. “Chelsea is delighted to be partnering with Disney on this second project, following the sponsorship of today’s game.”
As a result, Chelsea will be associated with the top youth soccer event destination, Disney’s Wide World of Sports complex, and the No.1 youth event in the US – Disney’s Soccer Showcase.