Home Economy Taiwanese phone firm to market PDAs through Airtel

Taiwanese phone firm to market PDAs through Airtel

By IANS

New Delhi : Taiwanese phone devices maker High Tech Computer Corp (HTC) has entered into a strategic tie-up with India's Bharti Airtel to market its PDAs as it sees this country as "one of the fastest growing telecom markets".

The Microsoft Windows-enabled PDA (personal digital assistants) phones, also called smart devices, would initially be available only for Airtel users, both in the prepaid and post-paid segment, in 10 cities in the country, including the four metros.

However, the company has also decided to introduce the scheme in 25 other cities in the next three months.

"India is one of the fastest growing telecom markets in the world. We would definitely like to enter this highly competitive market and we thought the best option to enter this market is with Airtel," Peter Chou, chief executive officer of HTC, told reporters here Friday.

HTC would be initially importing the phones from Taiwan but it has not ruled out the option of setting up a manufacturing unit here, depending on the volume of sales, company officials said.

The company had a turnover of $3.15 billion in 2005-06 and it currently employs over 5,000 workers globally in its offices across Taiwan, China, Britain, the US and Japan.