By IANS
Mumbai : Leading media planning, evaluation and buying agency Allied Media Integrated Communications Pvt Ltd Monday said that it will manage strategic planning, media buying and implementation for Franchise India Holdings Ltd (FIHL).
FIHL helps investors in selecting franchise and licensing solutions.
Allied Media, the media arm of the integrated entertainment, public relations and advertising company Percept Holdings, will be providing FIHL media services ranging from strategic planning, media buying to implementation, a statement here said.
“The global franchising market is growing at 30-35 percent. With an estimated Rs.100 billion, the franchise industry has over 1,500 home grown franchisers. About 350 brands from the US and 200 from Australia are keen to have their presence in India through franchises,” said Sachem Marya, CEO, FIHL.
“These companies prefer franchising as it spreads business and risks while giving high-value income. Moreover, freedom from staffing and operational involvement gives them more chance to invest in research and development,” he added.
Marya said that the market would grow at 40 percent in the next few years and half the retail boom would be through franchise.
“It would open up new opportunities for grocery shops. They have the localities and the client base. All they need is to upgrade them,” Marya added.
“India is now the world’s second largest franchise and sectors such as retail, food, information technology and education are set to witness a boom in franchising, so we are delighted with this prestigious win. We will leverage our groups expertise delivering a 360-degree opportunity for franchising,” said Allied Media chief operating officer Shripad Kulkarni.
“As the retail business in India is trying to move from 3 percent under organised sector to 5 percent, it opens up huge opportunities for franchising. We will ensure that Franchise India will reach out to all their target audiences through very innovative media vehicles and strategies,” he added.