New Delhi : The famous American basketball league National Basketball Association (NBA) has tied up with the Basketball Federation of India (BFI) and is all set to organize the game’s first ever global development and community outreach programme in India named ‘Basketball without Borders’ here from July 3.
The three-day camp will use basketball to influence positive social change in the country and involve current and former NBA players and team personnel to work as coaches.
Top young basketball players in the age group of 19 and under from across Asia will come together in the Capital to take part in the camp.
“NBA is pleased to partner with BFI and Federation of International Basketball Association (FIBA) to stage the league’s first ever camp in India. We look forward to working together on the first of many activities to target basketball participation,” said Heidi Ueberroth, NBA president, Global Marketing Partnerships and International Business Operations.
BFI secretary-general, Harish Sharma added: “The camp will be an extraordinary opportunity to work with both the NBA and FIBA to help promote basketball in India.”
The organizers also announced that Asia’s leading broadcaster ESPN Star Sports will provide coverage of the camp and will have unique and exclusive behind the scenes access of the event.
Since, the launch of its inaugural camp in 2001, ‘Basketball without Borders’ has been staged in nine countries and territories of five continents.