By NNN-FNA,
Tehran : Iran Khodro, the Middle-East’s No. 1 car manufacturer, has unveiled a car specifically designed for women, with electronic parking sensors and a special jack making it easier to change a flat tire.
The car’s internal design will be especially geared towards women and its exterior will be painted in softer, “feminine” colors, Iran Khodro announced.
An alarm system will warn drivers of flat tires and automatic transmission, navigation and entertainment systems will be installed in order to make the driving experience all the more pleasant.
The managing director of Iran Khodro’s order unit, Vahid Najafi, said a sharp increase in the number of women drivers and car owners in general had prompted the new design, which was the fruit of research into women’s needs and preferences.
“Women’s necessities are different from men’s,” Najafi said. “For example, a woman goes shopping, takes children to school – so this car is going to have some visual distinctions that will separate it from other cars. It will be more beautiful.
“Cheerful and attractive colors will be used – for example red. A series of decoration pieces will be added to the interior, on the dashboard for example.”
The manufacturer said that the car would be custom-made according to the specifications of the customer and would be launched in conjunction with the Iranian National Women’s Day in June of 2009.
Najafi was optimistic regarding the projected popularity of the car, part of the “Samand” line, which has been exported to a large number of countries, including Turkey, Belarus, Syria, Venezuela and Vietnam.
He added, however, that the company was initially aiming for sales success in the domestic market.