By IANS,
New Delhi : Mahindra Group company Mahindra Retail Wednesday launched its “Mom and Me” store, which specialises in products related to infant and maternity care, in the national capital.
“With the number of working mothers increasing, the concept of pregnancy and baby care has gone beyond the traditional idea,” Mahindra Retail managing director K. Venkataraman told reporters.
“After research, we started with test stores in Ludhiana, Ahmedabad and Pune,” Venkataraman said.
After launching Delhi’s first “Mom and Me” store in the upmarket South Extension neighbourhood, Mahindra Retail will launch the second at Rajouri Garden in next 10 days. “We will also venture into Mumbai and Bangalore in the next few weeks,” he added.
The company plans to invest about Rs.100 crore to set up the stores, of about 5,000 to 10,000 square feet each, during the first phase of its expansion plan.
The South Extension store has play areas for kids, feeding area, reading lounge, nappy change-cum-wash area, parenting forums and web kiosks.
“We are already distributing toys games and apparel under licenses from international companies like Lego, Disney and Mattel,” Venkataraman said.