By IANS,
Mumbai : The Indian cricket board Friday extended its contract with Nimbus Communications Limited (Nimbus) till 2014.
Nimbus will now exclusively market various media rights for all international cricket tours staged by the Board of Control for Cricket in India (BCCI) and 78 days of domestic cricket events every year.
The new deal is valued at Rs.20 billion for a minimum of 64 international matches.
BCCI secretary N.Srinivasan said: “Our renewed partnership with Nimbus will ensure the highest quality of worldwide distribution of BCCI events and guarantee our stakeholders a significant portion of their revenues which can be effectively used towards the development of the sport and related infrastructure in the country.”