By IANS,
New Delhi : Leading kids entertainment channel Nick India Friday said that it has signed a licensing agreement with children clothing retailer Lilliput Kidswear for an apparel line based on popular cartoon characters.
“As part of the deal, Lilliput Kidswear will launch a full array of apparel lines around Nick’s most popular characters – ‘Dora the Explorer’, ‘Ninja Hattori’ and ‘Oggy & the Cockroaches’,” the company said in a statement.
According to the statement, the spring-summer collection based on these characters will be launched in March this year and will include t-shirts, shirts, capris, shorts, night-wear, skirts, sweat-shirts and clothing accessories.
The statement further said that the range will be available in 275 Lilliput stores across India, as also over 400 shop-in-shops in the large format stores.