By IANS,
Mumbai : The Godrej brand is valued at $2.86 billion (Rs.12,689 crore), the conglomerate said Tuesday, citing a brand valuation report.
“Businesses in India today can no longer have a local outlook but rather a ‘globolocal’ understanding since lines between regions are consistently blurring,” Godrej group chairman Adi Godrej said.
“This valuation enables us to springboard towards aligning our diverse business units under the same compelling brand idea, enabling businesses to maximise return on brand investment across the portfolio,” he added.
The report was prepared by global brand consultancy Interbrand.
The report states that the Godrej masterbrand accounts for more than 75 percent of the total brand value, illustrating the importance of the masterbrand as a strategic business asset and its potential to improve with further investment.
This value implies that more than 30 percent of Godrej’s firm value (tangible capital plus brand and other intangibles) is accounted for by the brand.
Interbrand pioneered the concept of brand valuation based on a model designed with the London Business School in 1984.