By IANS,
New Delhi : The Thiruvananthapuram-bound Rajdhani Express donned a new look Sunday as it set off on its journey showcasing a stunning montage of tranquil stretches of beaches, serene backwaters, lush hill stations and exotic wildlife of Kerala.
Branded as ‘Chalo Kerala’ in Hindi and ‘Go Kerala’ in English, the train was flagged off by Union Tourism Minister Kumari Selja and Kerala Tourism Minister Kodiyeri Balakrishnan.
“It will run for a period of six months and is expected to reach out to more than three crore people across 10 states — Delhi and NCR, Uttar Pradesh, Madhya Pradesh, Andhra Pradesh, Tamil Nadu, Maharashtra, Gujarat, Goa, Karnataka as well as Kerala,” the Kerala tourism department said in a statement.
Kerala is the first tourism destination in the country to use a train as a medium of campaign to promote tourism.
“I am confident that this unique marketing activity will showcase Kerala and attract more and more Indian travellers to the state,” Balakrishnan said.