By NNN-PTI
New Delhi : If car manufacturers are flooding the market with luxury brands, why should the poor cousin, the common man’s bicycle lag behind?
After catering to the common man for years, bicycle companies are now focusing their attention on the urban Indian market, especially youth and children and are looking to expand India’s base of biking enthusiasts in the professional and adventure categories.
The bicycle business is flourishing with the trends when from the poor to moneyed class and rural to urban population is using the mode to pedal their way to destinations, resulting in the global companies experimenting with the change and spreading their wings across the globe.
Leading American bicycle brand-TREK recently unveiled two high-end bikes- ‘Five Star Intra’ with a price tag of Rs 14,235 and ‘Fuel 30’, which has been priced at Rs 33,156. (RS 1=0.02540 USD)
“These bikes will help evolve the adventure sport ‘Mountain Biking’ in a country like India, where very few are interested in such sports,” says Pete St Onge, International Territory Head, Trek Bicycle Corp.
“Before introducing it to the Indian markets, Trek experimented with such cycles in China three years back and drew a huge response from the people. Considering this fact and looking for new opportunities, we have introduced the product in the growing Indian market,” he says.
The company Trek last year tied up with the Indian bicycle firm FireFox Bikes Pvt Ltd to sell its products in the Indian market.