Home Economy Percept acquires search engine marketing firm

Percept acquires search engine marketing firm

By IANS

Mumbai : Percept Knorigin, the digital media arm of marketing communications firm Percept Holdings, has acquired Searchsize, a Mumbai-based search engine marketing company, for an undisclosed amount.

According to Percept Knorigin managing director Viraj Malik, the takeover of Searchsize will enable them provide a larger landscape to their existing customers.

“We were impressed with the quality of work which Searchsize delivered for one of our client engagements. They have invested in the processes and intellectual property for providing these,” said Malik.

Commenting on the development, Searchsize head Ryan Govindan, who will now head Search and Ad Network Operations, Percept Knorigin, said: “I believe that a complete 360 degree solution in digital media can bring in more value to clients than standalone creative, search or display ad solutions offered by most of the online ad agencies.”

Percept Knorigin, is promoted by Percept Holdings, a leader in the entertainment, media and communications domain in India with a capitalised billing of Rs.16.5 billion.