By IANS
New Delhi : NDTV 24×7 has become the first Indian news channel to be available on the DTH (Direct To Home) platform in Sri Lanka, the television company said here Wednesday.
NDTV has entered into a distribution partnership with Dialog TV, Sri Lanka’s leading DTH service provider, for its English news channel, making it the only news channel from the region to be present on the DTH platform in the island nation.
“NDTV is very pleased to be partnering with Dialog TV as it further expands its presence in Sri Lanka,” Rahul Sood, NDTV’s vice-president (distribution & affiliate Sales), said.
“We’re confident that 24×7 will be an important source of information and this partnership is in line with our efforts to reach out to our South Asian viewers.”
Nushad Perera, general manager (sales & marketing), Dialog Telekom, added: “This agreement with NDTV underscores our continued commitment to add the very best to Dialog TV’s growing portfolio of channels.”
The tie-up means NDTV’s global presence now extends to all key countries and regions across the world, including Britain, US, Canada, Middle East, South Africa, Australia, New Zealand and South Asia.