Pakistani designers eye India’s wedding market

By IANS

New Delhi : Hoping for a share in India’s burgeoning wedding market, Pakistani fashion designers are again readying to showcase their creative brilliance during the eighth edition of the ‘Bride and Groom 2007’ wedding exhibition here later this month.


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Organized by the International Trade and Exhibition (ITE) Group, the three-day extravaganza is scheduled for Aug 18-20.

“Since the auspicious season of weddings is coming up, we are delighted to announce the eighth edition of the exhibition. It draws more than 100 exhibitors every year from India and Pakistan,” said ITE Group India director Kiran Sharma in a press release.

This is the fifth year running that Pakistani designers are participating in the exhibition.

“It is one-stop shop for making the big day as perfect as can be. The event brings a convenient and exciting array of virtually everything one needs to buy or plan for a wedding – from the pre-nuptials to the honeymoon,” Sharma maintained.

During the fair Pakistani fashion designers Shahla Rehman, Summaya Warsi, Farida Qureshi and Moina Faroogui will woo visitors with their designs.

The works of Indian designers like Gaurav Om Chabra, Yuvraj, Seema Agarwal and Ekta will also be on view.

Revealing the USP of the fair, Sharma said: “The affordability of products at our exhibition helps us in creating a niche for ourselves in the growing wedding industry”.

Other than clothes, the exhibition will also showcase wedding solutions ranging from trousseaus, accessories, jewellery, gifts, make-up, wedding planning, photography, and honeymoon packages – all under one roof.

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