New Delhi : Leading mobile phone operator Reliance Communications (RCOM) Monday launched a range of colour mobile phones for as low as Rs.1,234 soon after it launched handsets worth Rs.777 in the monochrome range.
The new range called 'Classic Colour', cheapest in the industry so far as compared to other players, would be available under the CDMA technology of mobile telephony. This means a consumer would not be able to use them with any other number except for RCOM.
"We have sold over one million handsets of our Classic monochrome range, which we launched just earlier this month," S.P. Shukla, president (personal business), RCOM, told a press conference here.
"With the launch of these phones, we are expecting similar sales," Shukla added.
The company launched three models – Classic 631, Classic 632 and Classic 231 priced at Rs.1,222, Rs.1,234 and Rs.1,299 respectively. Reliance was offering LG coloured handsets for about Rs.2,000 before the launch of this new range.
The Anil Ambani-controlled company recently reported a turnover of Rs.174.4 billion and a net profit of Rs.35.26 billion for the quarter ending March 31.
The firm, which provides broadband and telephony services in the country and also operates a global fibre optics network, said it would invest Rs.100 billion this year as capital expenditure towards expansion.
Reliance Communications, which has a subscriber base of 30 million and more than 12,000 towers to cater to its growing mobile telecommunications business, is hiving off some entities as separate companies, officials said.