Home Economy Sify gets new brand identity

Sify gets new brand identity

By IANS

Chennai : Sify Technologies Ltd, a leader in consumer Internet and enterprise services in India, Monday unveiled a new logo.

The new logo is a reflection of Sify’s outlook and nature of business, “a fresh, vibrant and eco-friendly green signalling a new, paper-free world, counterpoised by a business-like, dependable grey,” the company said here.

Unveiling the new brand identity, Raju Vegesna, chairman, Sify, said: “Sify has always been a pioneer and leader in terms of technology and services innovation, and has constantly set industry leading processes and standards. We are now poised to grow further by leading the market with new products and services timed to catalyse the markets both on the enterprise and consumer sides of the business.”

“Our new identity is a reflection of this drive, and is young, fun-loving, dynamic, energetic and self-assured, but with a strong focus on customers and market leadership.”

A contemporary brand image will also contribute to the company’s ability to attract and retain the right talent for its growth and development, he added.