By IANS,
New Delhi : Anil Ambani-led Reliance Communications Wednesday said it had partnered with mobile solutions provider TELiBrahma to provide video updates and replays of the cricket World Cup matches to its customers.
With this partnership, TELiBrahma would deploy bluetooth devices at a particular stadium and enable consumers to receive video highlights when they are watching the match in the stadium, the company said in a statement.
“The innovation and advanced technology that Reliance Communications incorporates is ideal for today’s consumer who is always on the move. This time, our customers will enjoy cricket with our new service video updates from ICC World Cup,” said Mahesh Prasad, president wireless business, Reliance Communications.
Reliance Communications customers will also be able to to view the highlights and action replays of cricket matches for free.
“We believe it would help consumers to catch the missing action and advertisers to achieve better ROI (return on investment) from their investment in cricket. This opportunity will help brands to deliver what is relevant to consumers at the place where it matters and on a device that creates the impact,” TELiBrahma president P.R. Satheesh said.