By IANS,
Agra : You feel your chair moving back and forth and left to right, smell scent, feel a cool breeze, a sudden water splash and also have goose pimples when you find yourself in the midst of bats and spider webs. This isn’t a scary tale but India’s first-of-its-kind six-dimensional theatre experience developed here.
Indian cinema chain Adlabs in association with Cinema Park Network Friday launched The Adlabs Cinema Park.
“This experience is very new to India. It is no longer about just hearing and watching a movie. With the launch of this, we have taken a step ahead,” Tushar Dhingra, chief operating officer of Adlabs Cinemas, said.
The centrepiece of this project is to provide tourists with a multi-sensory cinema where viewers not only can hear and watch a movie, but can also sense the motions, besides being a part of the proceedings of the film.
Ori Yardeni, CEO and founder of Cinema Park Network, explained: “We have already set up multi-sensory experiences in other parts of the world, including Disney World in Florida, and now India is our first installation in Asia.”
‘We have used smart motion seats with ticklers at the back and bottom, water splash and smell machines to provide a unique experience to tourists and locals here.”
The investment in this project has been three to four times of that required in a regular Cineplex.
A programme called “India in Motion” – a 25-minute show where the viewers get to live and trace the epochal events in Indian history, is expected to attract a lot of tourists.
Viewers travel back in time to experience and learn about Mohenjodaro, the Maurya dynasty, Ashoka the Great, the Mughal invasion or the Mutiny of 1857, and other important places and events of relevance to the Indian history.
“This is edutainment – learning through entertainment,” said Yardeni.
Sanjam Chawla, a tour operator, told IANS: “Agra is the most visited place in India with the maximum influx of tourists. Most tourists visit Agra, Jaipur and Delhi only. With this film, they would get a closer view of other exciting destinations in the country as well.”
“This is definitely an extra-unique activity and would attract tourists. Although Agra has the Taj Mahal, it still lacks infrastructure, this is a good way to move towards achieving it,” he added.
“The show tickets would cost $8 to $10 for tourists, Rs.100 for school children and Rs.150 to Rs.250 for local people here,” Dhingra told IANS.
Along with the pleasure of watching the movie, the viewers can also play an interactive quiz game on India.
According to Dhingra, the Adlabs Cinema considering setting up this project in other tourist destinations like Tirupati, Jaipur and Goa.