By TCN News
Aligarh Muslim University researchers associated with the Department of Business Administration were recently awarded the third prize at the 7th International Conference on Marketing in Emerging Economics at IIM, Ahmedabad.
AMU researchers Obaidur Rahman (Research Scholar), Asad Ahmad (UGC-SRF Research Scholar) and Dr Mohammed Naved Khan (Associate Professor, AMU) were awarded for their paper titled ‘Developing a Hedonic E-Service Quality Scale: A Confirmatory Factor Analysis Approach’.
These researchers have developed a scale for measuring utilitarian as well as the hedonic values of e-service quality and identified three critical dimensions, namely the Customer Service, e-Trust and Web Hedonism.
The paper study offers practical suggestions to the online retailers for formulating better marketing strategies and thus gaining a competitive edge.
The conference received 400 research papers from 17 countries. It is a rare achievement that out of 81 papers accepted for presentation at the prestigious conference, five papers were authored by researchers from the Department of Business Administration, AMU, who are pursuing their doctoral work under Dr Mohammed Naved Khan. These researchers are Mohammed Danish Kirmani, Arham Adnan, Sheetal Jain and Ruby Dua Bhatia.