By IANS
Mumbai : Moser Baer India Ltd, leading developer of removable data storage media, Monday said it had launched its high-speed, high definition recordable discs for the European markets at the ongoing IFA Berlin Trade Show.
The company is the first to announce verification of the BR-R 1-4x discs globally.
“It is indeed a great pleasure to be part of one of the world’s largest consumer electronic trade shows. We also launched our high definition products like HD-DVD and Blue-ray discs for the European market,” said Moser Baer executive director Ratul Puri.
This is the first time Moser Baer is participating in the IFA Berlin Trade Show, one the world’s largest consumer electronics exhibitions, being held Aug 31-Sep 5.
Puri said the Berlin show would act as a platform to showcase the company’s capability of early adoption of high definition products.
“We are excited about presenting Moser Baer’s high definition products to European consumers through IFA Berlin show. This is an attempt at understanding early adopters in consumer electronics and develop or modify product strategy to capture maximum value early in the product life cycle,” said Vivek Chaturvedi, the firm’s vice president (sales and marketing).
Moser Baer, which figures among the top three optical storage media manufacturers in the world, produces floppy discs, compact discs (CDs) and digital versatile discs (DVDs), besides being a distributors of data cartridges and computer and magnetic tapes.