Finnair to select passengers’ ideas to improve quality

By IANS,

New Delhi: Meat-free Mondays, in-flight karaoke and airport speed-dating may seem unconventional in today’s aviation business but these are some of the ideas given by air travellers to make Nordic carrier Finnair’s trips more comfortable.


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“We are inviting people to share their innovative ideas and encourage out-of-the-box thinking and active discussion,” Finnair marketing innovations director Antti Nieminen said in a statement.

According to him, some of the ideas would be incorporated. “Our aim is to make air travel as convenient and pleasurable by actually changing things,” he said.

The joint initiative by Finnair and Helsinki Airport is open to all the travellers, who can submit their ideas on qualityhunters2.com until Nov 29.

“Helsinki Airport and Finnair will then narrow the list down to the most potential submissions and the winning idea will be chosen by public vote,” the statement said.

The development is a part of the airlines’ ongoing programme called the “quality hunter” season-two in which seven travellers are globe-trotting on the routes of the Nordic carrier for two months to give their impressions on its service quality and to find solutions for improved air travel.

The airline also announced that Dutch Arjan Tupan will be the eighth quality hunter. The 38-year-old resident of Latvia has been chosen from among 2,000 entries.

“Tupan will join the original seven quality hunters today (Wednesday), as they begin their final week of travel,” the statement added.

Tupan will join Indian food artist Sanjoo Malhotra, who resides in Stockholm, Sweden, and seven other people who have landed the assignment.

The seven selected quality hunters started their journey in October from Helsinki for a period of six weeks and will travel on Finnair flights from Helsinki to destinations in Europe, Asia and the US.

The other selected quality hunters are: Yuval Golan from Israel, Mette Frøkjær Hansen from Denmark, Tomas Spohn from Germany, Francoise Lin from France, Asami Nagai from Japan and Mirva Lempiäinen from Finland, who currently lives in New York.

They all have been writing their comments on quality on Finnair’s blog. Readers will get a chance to comment on their writings.

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