By Prof . Dr Rameeza. A. Rasheed,
After the victory of BJP in the recent Lok Sabha election all the political analysts are talking about the consolidation of the Hindu votes and fragmentation of minority votes resulting in the massive victory of the BJP . To a certain extent it is true . It is because of the congress led government’s dismal failure to control inflation, corruption and unemployment, the middle class among the Hindus decided to vote for the NDA alliance since they wanted India to become free from a non performing government . They hoped, change of regime might usher in era of change for better India . Even the secular Hindus voted for BJP this time in spite of knowing about their communal agenda thinking, in a country like India which has survived so far on secular principles, the BJP will not be able to push it’s communal agenda if they want to rule India for few decades .The youth of all religious groups thought , the BJP would accelerate growth with employment since they are projecting themselves as corporate sector’s darling and by all means achieve development .The huge flow of funds from the business class enabled the BJP to organise the most expensive and high technology poll campaign unknown in the political history of India .Their campaign managers made full use of the social media .They promised sun and moon and paradise to Indians if they are chosen to rule the nation with majority. The youth were naturally drawn towards them since, the congress which is the main national party could not compete with BJP with the organisation skill and effective poll campaign strategy .Moreover their past record in governance and serious corruption charges became big obstacles in convincing the voters .