Celebrating India in London

By IANS

London : A London street will bear a striking resemblance to an Indian one, complete with colour, music and gaiety, when India’s Ministry of Tourism in association with the London mayor launches the Regent Street Festival Tuesday.


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An initiative to promote Brand India in London, the one-day festival will see a variety of outdoor programmes showcasing the country’s wealth in terms of art, music and creativity.

The festival is a part of the ministry’s India Now campaign, which celebrates everything Indian, both past and present, to highlight the strong economic and cultural links between London and India.

The three-month campaign started July 17.

As part of the festival, musicians – both from India and Britain – will perform throughout the day.

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