By IANS
New Delhi : To be the first choice of the increasingly fashion conscious youth, especially professionals, Raymond Apparel Ltd. Wednesday launched Notting Hill, a men’s wear brand.
With products ranging from Rs.450 to 800, under the popular price segment, the new apparel brand targets young professionals between the age group of 22 and 30. It offers a spectrum of formal and casual men’s wear and accessories.
Announcing the launch of the brand, Shreyas Joshi, president, Raymond Apparel Ltd. Said: “We aim to stir the popular price segment with the launch of this brand. Notting Hill is a complete ‘value-for-money’ men’s wear brand, which has an excellent combination of fashion, quality and affordability.”
“The 5,000-crore (50 billion) popular price segment has huge potential and we are confident that our brand would achieve a prominent position in this segment like our other brands,” added Joshi here in a press conference.
Designed in-house, the Notting Hill range would comprise of suits, shirts, trousers, jeans, T-shirts and accessories like ties, handkerchiefs, cufflinks and socks. It would be retailed across India and would be made available with over 400 distribution points, by the end of the first year of its launch.
Manzoni, Park Avenue, Parx, ColorPlus and Zapp are some other brands under the Raymond stable.