By IANS
New Delhi : All those dreaming of space travel have a rare chance of making their dreams come true. UTV, one of India's leading film production houses, has announced the launch of entertainment channel bouquet Brand Bindass with a campaign to select the lucky Indian who will be the country's first space tourist.
UTV along with Malaysia-based media company Astro Measat Wednesday announced the launch of Brand Bindass, to go on air in August. It will be India's first local 360° leisure & entertainment brand for young India, UTV said in a statement.
It promises a gamut of entertainment and leisure space such as a bouquet of TV channels, mobile, web, gaming, merchandising, retail and nationwide ground events.
Zarina Mehta, CEO of Bindass, said: "With Bindass, we aspire to redefine the Hindi general entertainment space. We believe its innovative content, with a mix of original programming and acquired shows, will strike an instant chord with the audience."
Te celebrate the launch of the brand, Bindass has announced the launch of a nationwide hunt for one lucky Indian who will get a once-in-a-lifetime opportunity to be on board the RocketPlane XP, one of the world's first commercial flights into space. Anybody who is above 18 can participate in this contest.