Lusaka : The Tourism Council of Zambia (TCZ) is concerned that Zambia continues to be one of the most expensive tourist destinations in Africa.
TCZ Chairman Jacob Simwanza says this has caused the country to continue losing a number of foreign tourists.
Simwanza says although the tourism industry ranks second in importance to agriculture, Zambia has not fully benefited from the industry.
He was speaking in Lusaka Monday during the official launch of a Hotel Express Card by a local company, JFK Investments Limited. The card entitles holders to discounted room rates at participating hotels.
Simwanza said in 2005, the tourism sector posted a global turnover of 720 billion USD of which only two percent was credited to Africa with South Africa taking the lionâ€™s share.
He noted that this gloomy picture could be reversed if Africaâ€™s tourism products were well packaged and marketed to the international community.