Reliance Communications to launch ad-funded videos

By IANS,

New Delhi : The Anil Ambani-led Reliance Communications has partnered with Britain-based mobile marketing company 3rd Space Services to launch free video content with embedded advertisements on its mobile platform.


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Under the agreement, 3rd Space will supply mobile video content like Bollywood songs, films and TV programmes to the Indian company, it said in a statement.

“Our tie-up with 3rd Space will be mutually beneficial. It will not only increase the viewership but also the revenue for both companies,” said Krishna Durbha, head of value-added services at Reliance Communications.

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