Beijing Olympics could attract four billion TV viewers

By Xinhua

Shanghai : The 2008 Beijing Olympic games are expected to attract four billion TV viewers around the globe, an official has said.


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"The figure will be 100 million more than that of the 2004 Athens Olympics, and I believe we can achieve that goal," said Ma Guoli, chief operation officer of Beijing Olympics Dissemination Corp Ltd.

He was speaking to a forum at an ongoing TV festival in Shanghai Tuesday.

Ma said the company will use about 65 High Definition relay vehicles and 1,000 video cameras, build a broadcasting centre with an area of up to 80,000 square meters, and produce live TV signals of 3,800 hours in 2008.

The company has signed contracts with 45 TV producers and more than 50 equipment suppliers from across the world, Ma said.

The company has 180 staff members for now, and one third of them are from 15 other countries and regions, according to Ma.

"By 2008, the number will increase to 4,000 and half of them will be from all over the world," he said.

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