By IANS,
Mumbai : Anil Dhirubhai Ambani promoted Reliance Communications plans to roll out Internet Protocol Television (IPTV) by the end of this year, a top official said.
Reliance Communications president Mahesh Prasad told IANS on the sidelines of the BIG TV launch here Tuesday: “With customers demanding personalised entertainment, IPTV service would allow subscribers more choice and control. We will launch this service within this year.”
Earlier in November 2007, Reliance Communications announced a tie-up with Microsoft to use its software for IPTV and paid a licence fee of $500 million.
IPTV will allow operators to deliver content to their subscribers using telephone lines through IP technology. So far this technology was being used to deliver voice over Internet telephony. The services on IPTV include video-on-demand and digital video recording.