By IANS
Jaipur : Aviva Life Insurance and the Bank of Rajasthan Ltd Thursday announced their tie-up as bancassurance partners.
Bancassurance is the distribution of insurance products through a bank’s network of branches.
Aviva will have access to a potential customer base of 2.5 million across India with this tie-up.
Aviva is one of the leaders in bancassurance, with close to 40 partnerships across the country.
It has now increased its presence to more than 1,700 locations in the country with a potential customer base of around 46 million.
Disclosing this here at a press conference, Bert Paterson, managing director and CEO, Aviva Life Insurance, said: “The tie-up with The Bank of Rajasthan is an important milestone for Aviva. With this strategic tie-up, Aviva has found a partner with an extensive distribution reach thus strengthening our position in the country.”
P.L. Ahuja, managing director and CEO, The Bank of Rajasthan, said: “With this tie-up with Aviva, we will be able to provide world-class insurance products to our valued customer base.”