India: Unique Identification Number project gets new name, Logo

By NNN-PTI,

New Delhi : The Government’s ambitious unique identity project aiming to give a 16-digit number to all citizens of the country was Monday renamed ‘AADHAAR’ and its new logo unveiled.


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The Unique Identification Number project of the Unique Identification Authority of India (UIDAI) chaired by IT czar Nandan Nilekani was renamed ‘AADHAAR’ (foundation) as part of efforts to reach out to the common man.

“UID itself is very confusing. Some people call it DUI, somebody calls it IUD and so forth. So it was getting a little difficult to explain all this various permutations, combinations of this acronym,” Nilekani said.

“Therefore, we wanted a name that could effectively communicate its transformational potential and its promise to residents. Something that had a national appeal that could be recognised across the country, could resonate in different languages and easy to remember and speak,” he said.

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