By IANS,
New Delhi : Information and Broadcasting Minister Ambika Soni said a video on flagship programmes of the ruling United Progressive Alliance (UPA) will be sent to all administrative blocks in the country to inform people about what the government intends to do.
Releasing the Directorate of Advertising and Visual Publicity (DAVP) calendar for 2011 at a function at her residence, Soni said a DVD titled “Jamunia” was being prepared about the flagship programmes of the UPA government and it will be sent to all blocks of the country.
“All blocks need to know much more about what government intends to do,” Soni said.
The DVD is being brought out by the Song and Drama Division of the ministry.
Soni said that the DAVP calendar for 2010 had already portrayed the flagship programmes of the UPA, showing women as principal beneficiaries. The calendar was sent to over two lakh panchayats in the country.
She said around 8 lakh calendars will be printed this year.
The 2011 calendar has photographs of endangered animals, including elephant, one-horn rhino, lion, swamp deer and golden langoor.
Soni said there was a feeling among small newspapers that they do not get as many DAVP advertisements as big newspapers, and the Urdu media also felt the same way. “We should try to make it a level-playing field,” she said.
DAVP director general Frank Noronha said his agency has empanelled some of the best multi-media creative agencies. “The client ministries now have a wider option of drawing directly from the pool of outside talent apart from making use of in-house talent in DAVP,” he said.