Idea launches smartphones to push 3G services


New Delhi: Telecom service provider Idea Cellular Wednesday launched a range of 3G smartphones starting from Rs.5,850 to promote its 3G services in the country.

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“The new Idea smartphones have been affordabely priced to ensure rapid uptake by both 2G users wishing to upgrade to 3G, and existing 3G users, especially in the semi-urban parts of the country which are traditional strongholds of Idea,” the company said in a statement.

The telecom firm is also offering data services along with the smartphones.

The handsets are based on 2.2 Android operating system and also have a 3.2 MP camera, touchscreen, GPS Navigator software, FM radio and MP3 player, WiFi, Bluetooth, social media apps such as Facebook, Twitter, Orkut, browser Operamini, and pre-loaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV.

“Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, Idea has introduced affordable, yet fully loaded 3G smartphones which will now fuel the aspirations of the evolving mobile user in India,” said Himanshu Kapania, managing director, Idea Cellular.

“The new smartphones will further drive our existing 3G services in areas of industrial and commercial activity, centers of learning, and high potential rural hinterlands,” he added.

The smartphones will be available at all major mobile retail stores and Idea outlets across all major cities in India.

Launched earlier during the year, Idea’s 3G services are now available in 10 Idea circles, and 10 other circles through roaming arrangements with leading national operators, covering 1,600 towns.