By Najiya O, TwoCircles.Net
Vlogging or video-blogging is nothing new in this modern age of technology. But there is an interesting vlogger family worth knowing about. Let’s meet four women from a family in Malappuram, who have established their paths in successful vlogging – Shamseera, Femina, Sabeena and Shabna.
Moyin KP and Khadeeja EC belong to the village of Munduparamb in Malappuram. They have four children – a daughter and three sons. Their daughter Shabna and the three daughters-in-law are into vlogging now. It all began with Shamseera, their eldest daughter-in-law. She grew up in Kerala and Qatar and lived with her husband and kids in Dubai where she too worked for a while. But when they moved to Saudi Arabia in 2014, she found it so different from the places she had been till then – it was hard to go out alone, she couldn’t work as job opportunities were very less for foreign women back then.
Her only solace then lay in her cooking experiments, reading and crafts etc. She even joined her kids’ school as an art teacher but soon realised that ‘teaching itself was art I (she) lacked’. In between, she was also watching videos on YouTube, which gradually brought her to the idea of starting a channel of her own. Shamseera began a YouTube channel in 2016 but had to drop it due to some technical issues. She then began another one in 2017 and uploaded the videos of the previous one in it and thus started the journey again. Since then, she hasn’t turned back from her ‘Momtastic’ channel. (https://m.youtube.com/
The other three were inspired by Shamseera. Shabna Hasker was the second to enter the field. She began her channel ‘Taste Tours’ (https://www.youtube.com/
All the four ladies manage their YouTube channels along with taking care of their respective families and running their houses. Shamseera, a graduate in commerce, lives in Riyadh with husband and two kids. Femina, an MBA graduate, is in Calicut with her husband and two kids. Sabeena, a Statistical Investigator on leave from government service, lives with husband and a kid in Sharjah. Shabna, a graduate in commerce, lives in Malappuram with husband, three kids and parents-in-law. Speaking to TwoCircles.Net, they said that they wished to upload videos twice or thrice a week in a fixed time but were not able to do so always. Shamseera, Femina and Sabeena shoot their videos and do the related works when their kids are away in school, while Shabna has her youngest child always with her at home and so has to do her works at night after the kids go to sleep. All mentioned the support of their families. Shabna’s channel has more than 1.5 lakh subscribers, while Sabeena’s has 1.01 lakh and Femina’s more than 31,000.
Shabna now has a cookbook to her credit – ‘Janapriya Ruchikal’ by leading publisher DC Books, expected to be released soon. It was her husband Dr Hasker who suggested the idea and pushed her into writing it when she was reluctant. Shamseera has even starred in an advertisement for the famous Lulu Supermarket.
When asked how they managed their private life and public vlog with the camera inside their homes, all four said they were extremely particular that their vlogging shouldn’t affect their private lives. Shabna said, “We do capture our daily life at home but only for a short time. For example, we capture the first few moments of having food and then turn it off. So we have our time too.” Femina owes the lag between her videos to the priority she has kept.
While the other three vlog on their own, Femina does it along with her husband. “It is good. We can spend some more time together,” she said. In addition to the usual topics dealt with by all, they also do comedy videos along with their kids. However, there are times when Femina has to do the vlogs alone as Shajin gets busy with work. The daughter of an Army Major, Femina was born in Kerala and grew up in different parts of the country. After completing her graduation in Commerce, she did MBA in HR and worked for a while when they were in Dubai and back in Kerala. Now she is also running a home décor-related business online.
They also try to keep regular contact with their viewers–replying to messages on social media and trying to do videos on request. “Editing and uploading a video is a big task. My eyes get tired, my energy levels fall. But once I publish a video, the comments from my loving viewers are just enough to make my battery level go 100% in a few seconds,” said Shamseera. She recalled an experience she had last month on a trip to Kochi when a lady rode 6-7 kilometers on a scooter with two kids just to meet her.
So, how has YouTube affected their lives? Shamseera confesses she was reserved and shy earlier, but vlogging has made her a more confident person. Life has become busier and more hectic, but now that they are used to it, Femina says it is a beautiful mix. The women are doing their bit for charity too, the latest being during the floods in Kerala. Life has changed for all the four – getting recognized is indeed a matter, but it makes them more responsible too.
