By IANS,
Washington : Insights and creative ideas generated by an individual in a team, when combined with that of the other members, increase the team’s ability to tackle problems innovatively, according to a new report.
Christina E. Shalley, professor of organisational behaviour at the Georgia Tech College of Management and Jill Perry-Smith, assistant professor of Organisation and Management at Emory University, developed the concept of “team creative cognition”, that provides a framework for how the team approaches solving problems creatively.
“If we can learn how team members approach problem solving and how members’ creative problem solving become collective, it can enable us to help facilitate teams in trying to be more creative at work,” the authors concluded.
These findings were published in Strategic Entrepreneurship Journal.