Yahoo! Buzz offers buzz-worthy stories

By Arun Kumar, IANS

Washington : Leading global internet brand Yahoo! Inc. has introduced Yahoo! Buzz, offering the most interesting and relevant content from websites across the worldwide web and bringing more buzz-worthy stories to the homepage of Yahoo!

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Currently in beta, Yahoo! Buzz measures consumer votes and search patterns to identify interesting and timely stories and videos from large news sources as well as niche blogs around the web, the firm announced Wednesday.

Yahoo! Buzz can highlight anything – a major news event, an intriguing video or image, or an interesting blog post – and instead of editors, people vote and search for their favourite stories to determine the top rated content from across the web.

Yahoo! Buzz ranks the most popular content of the moment using a unique approach that combines consumer votes with search popularity to give a story a Buzz Score, the company said.

This new initiative creates a lens on what people are most interested in to enhance relevance on the popular, and help publishers deliver their best content to the website’s broad and diverse audience of over 500 million users.

Jeff Weiner, executive vice president of Yahoo! Network Division, said: “Yahoo! Buzz is a good example of how we are continuing to innovate and open up our key starting points to third party publishers, making Yahoo! more social and personally relevant for our half a billion consumers.

“In addition, we recently announced that we will be opening up our user interface for Yahoo! Search, as well as creating a smarter inbox by opening up Yahoo! Mail, two other key ways that consumers start with Yahoo!”

Tapan Bhat, vice president of the firm’s Front Doors and Network Services, said: “With Yahoo! Buzz, we are building on the recent success of the homepage of Yahoo! and improving consumers’ favourite online starting point, by combining popular stories with the wisdom of real people to determine what is most engaging and relevant.

“Consumer engagement with the Yahoo! homepage has increased nearly 20 percent year-over-year, evidence that continuing to open up and provide consumers with direct links out to third party publishers keeps people coming back to Yahoo! again and again.”

Yahoo! Buzz builds on an openness initiative Yahoo! launched last year in which editors began highlighting third-party content from across the web in the Featured Today module on

This effort has already provided tremendous value for consumers and publishers, representing a first step in the creation of a more open system for web content, the company said.

“When Yahoo! linked to’s Sexiest Man Alive coverage, referrals from Yahoo! increased by over 11 times versus the average day,” said Fran Hauser, president of People Digital.

“Getting a link on Yahoo!’s Front Page is like connecting to a fire hose,” said Evan Hansen, editor-in-chief of

“Thanks to this programme, we got more than two million page views in less than two hours from a single headline, helping to drive a 1,400 percent increase in Yahoo! referral traffic versus the previous month and enabling us to reach a vast audience that may not otherwise see the stories we publish on,” he said.

In its beta phase, Yahoo! Buzz includes content from nearly 100 publishers, ranging from large online publishing brands to small, influential blogs, and will grow from there to open up to all publishers interested in having their content included in Yahoo! Buzz.

Participating publishers are given an online ‘badge’ enabling their readers to vote and submit stories to Buzz in real-time. Stories with the highest Buzz Scores will be highlighted via direct links to the publishers’ sites.

Additionally, Yahoo! allows users to submit Buzz stories to social news sites including delicious, Digg, Facebook, Propeller, Reddit and Stumbleupon.

As Yahoo! Buzz evolves, it will form the basis for an open ecosystem of publishers, advertisers and consumers, the company said.

Yahoo! will develop this system by building out new syndication and monetisation tools that enable publishers to share relevant content, connect to more advertisers and reach a broader audience, it added.