By NNN-PTI,
Kochi : Kerala, known for its penchant for gold since the days of royal rule, is turning out to be one of the hottest destinations in the country for retail jewellery trade thanks to ever increasing demand and overall economic growth.
Jewellery retailers from Mumbai, Gujarat, Jaipur and various other places are flocking to the state to tap the lucrative market in the state, which is heavily dependent on the jewellery trade to sustain its economy, according to Kerala Jewellery Manufacturers Association Chief Patron P V Jose.
Besides gold jewellery, most of them are attracted to the state due to the huge demand for unconventional ornaments like ‘kundan’, ‘filigree’ and stone set jewellery. The major players apart, small and medium scale retailers had sprung up all over the state, he said.
The industry, which was once unorganised, had evolved to meet growing demand and competition, so much so that it is now one of the most organised industries in India, he said.
The big business establishments in gold jewellery are already reaping the benefits of retail trade by way of huge increase in business, he said.