By IANS,
Kolkata : US-based direct selling fast moving consumer goods company Amway Corporation will commission its first own manufacturing centre in India in 2014, investing Rs.3 billion, a top company executive said Monday.
“The board of the company has approved the plan of setting up our first own manufacturing centre in India. The plant is scheduled to start production from 2014,” Amway India Enterprises Managing Director and Chief Executive William S. Pinckney told mediapersons here.
The new plant in the country, which is the company’s second biggest market in Asia after China, will produce its flagship brand Nutrilite and beauty products.
The company, however, refused to say where the plant would be located.
“We are considering three different states in different zones of the country for building the plant. Things have not been finalised yet. We are looking for the state which will give us the best facilities,” Diptarag Bhattacherjee, vice-president (East) of the company, said.
Amway will also set up its corporate office in the National Capital Region (NCR), investing Rs.1 billion.
Pinckney said the company achieved double-digit growth in India mainly due to experimental marketing and brand awareness and penetration of products in semi-urban and rural areas.
The company, which clocked a turnover of Rs.21.30 billion for the fiscal year 2011, aims to cross the Rs.25 billion-mark in 2012.