Singapore : Three Indian MBA students have emerged winners in the world’s largest student-run business case competition organised by the National University of Singapore (NUS) Business School.
The students — Aman Jain, Anisha Mukhija and Prince Jain — hail from the School of Business Management, NMIMS Mumbai.
The event, ‘Cerebration 2014’, celebrated its 10th edition this year Wednesday, attracting 601 registrations in just two months (August and September 2014).
NMIMS clinched the top spot after beating participants from 150 business schools from 34 countries.
The team was awarded a grand prize of S$10,000 ($7,998) for devising the most feasible and convincing business strategy for a Singapore-based interior furnishing company whose business in India has not grown as expected, even though it has performed well in other Asian markets.
They impressed the judges with a thorough research and comprehensive proposal, which included strategies for the premium market, cross-selling, and social media engagement.
“It was fantastic to take part in the finals of Cerebration 2014 in Singapore and see the excellent and innovative ideas of the other teams,” Anisha Mukhija said.
“Despite the pressures, challenges and disagreements, it has definitely been an experience that stretched our ability to work as a team,” she added.
Cerebration was launched in 2005 by MBA students at NUS Business School to provide their peers from all across the world with the opportunity to make the leap from classroom learning to engaging with some of the world’s leading organisations.
“It has been a fulfilling journey for me and my fellow organisers. We had a lot of fun, putting the competition together from start to finish, and getting to interact with students from all over the world,” leader of Cerebration 2014 Amrit Dureja said.