By APP
London : A two-day exhibition and sale of fabric, home ware, fashion wear, jewellery, carpets and gifts by Pakistan’s women entrepreneurs opened here on Friday at the Kensington Great Hall, Central London, and drew a big crowd which came to see the country’s wide range of products.Titled as ‘From Loom to Luxury’, the exhibition reflected the quality of manufacturing rooted in the rich heritage of Pakistan. It is being participated by 55 women entrepreneurs.
The visitors showed keen interest in the products which included textiles, leather, marble, carpets, fine art crafts, herbal food while information on travel and tourism was also available to the guests. The unusual and diverse array of products and items not usually found in trade and business exhibitions caught the eye of the guests drawn from the diplomatic corps, business community, students and private sector.
Speaking on the occasion, Dr.Maleeha Lodhi, Pakistan High Commissioner to the UK described the event as the first of its kind to be arranged in the British capital for promoting products manufactured by small and medium entrepreneurs of Pakistan.
She mentioned that the two key objectives of the exhibition were to boost trade and enhance Pakistan’s image by countering stereotypes. “The main purpose of this event is to secure access to UK and European market for Pakistani women entrepreneurs,” she said.
Dr.Lodhi praised the entrepreneurial skills of Pakistan women and said on display are their creative magic. ‘This reflect the vigour, the spirit and enterprise of the Pakistani nation .It is a fusion of traditional and modern that really defines our country.”
According to the High Commissioner ,Pakistan is generally known in Europe as the main manufacturer of towels and bed linen but this trade exhibition will show to the British people a wide range of other products manufactured in the South Asian country.
The idea of holding such an event was conceived by the Pakistan High Commission and has been sponsored with the active collaboration of Trade Development Authority of Pakistan (TDAP). She appreciated the efforts of Commercial Secretary Saira Najeeb and businesswoman Talat Wasim in making the event successful.