By IANS
Kolkata : Canadian digital company Elevator News Network (ENN), in association with global business-class data broadcasting solution major Helius Inc, plans to consolidate its presence in India introducing 1,000 digital signage at selected office properties, shopping malls and leading housing complexes across the country in next one year.
“We are planning to install 1,000 digital signage in India, of which about 300 would be in Kolkata itself. The total investment would be around $25 million (Rs.1 billion). We are in talks with various national and regional partners to execute the project,” Ashok Sharma, chief executive officer of ENN, told IANS on the sidelines of a programme here Monday evening.
He said the initial investment for the project would be around $5 million and the company was expecting a year-on-year growth of 28 percent of ENN’s business in India.
“We are now discussing things with several leading media organisations in the country which will deliver their content for this service,” he said.
ENN and Helius Inc would jointly provide this service through internet. It will deliver up-to-the-minute news and information to the business community via digital video monitors mounted in the elevator cabs of high-rise buildings.
The service would be updated by a production house and the mother server would be located in New York. The newsroom will generate news, business and market updates, weather forecast and traffic information.
“We first started off this digital signage solution system in India in November last year. Apart from strengthening its operation in India, the company is now looking to foray into the Middle East and Singapore markets by the end of 2008,” Sharma said.
The system already has a strong presence in New York and Chicago. ENN, the Canadian arm of Captive Network Inc, had a total turnover of $75 million last year.
The company was launched in the Toronto market in 1997 and now it has over one million consumers across North America through a strong network of 4,000 elevator screens.