By IANS
New Delhi : After Anurradha Prasad’s News 24, the ITV group is coming up with another Hindi news channel called India NEWS that promises to serve serious news to people across the country, including those in remote villages.
With “Pal Pal Ki Khabar” as its tagline, the channel will also focus on issues concerning underprivileged people.
“Right now it is in the testing period. We are planning to go on air March 15,” said Harish Gupta, chief executive officer and editor-in-chief of the channel.
Gupta earlier led news channels like Janmat and Sab TV. Apart from him, social activists, intellectuals, and experts on politics and defence have been roped in for the editorial team that includes former BBC correspondents Mark Tully and Satish Jacob.
Apart from the news, the channel has crafted exclusive programmes like “Vishes”, which will examine crucial issues, and “Dharam Karam”, which will focus on religion and try to bring in flavours of ancient Vedic India.
The ITV group brings out the Hindi magazine India News and the daily Hindi newspaper Aaj Samaj.
The company also plans to start an English news channel, a Bhojpuri channel, a music channel and an FM radio station.